I developed a comprehensive symbol system for Whole Foods. The deliverable included 8 symbols, two expanded symbols, and promotional materials for the brand (gift bag and poster). The 8 symbols represent the following food categories: Beef, Poultry, & Pork; Breads, Rolls, & Bakery; Breakfast; Frozen Foods; Pantry Essentials; Prepared Foods; Produce; and Wine, Beer, & Spirits. The two additional symbols represent Recipe Collections and Special Diets.