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link - the dublin "dating app"

live campaign

mj2 marketing client

visit dublin

scope

visual identity, marketing & advertising, web design

role

lead designer

I developed a mini brand for an interactive “dating app experience”, creating display ads and a landing page to promote Dublin, Ohio as a romantic winter destination. The visual language was inspired by Dublin’s iconic Link Bridge, incorporating its curved form into the wordmark and layout to create continuity and visual rhythm throughout the campaign's touchpoints.

contributors

creative direction: ashley allison

web development: andrew bash

VD_iphonemockup.png
visitdublin_link_mockup_laptop_cropped.png
visitdublin_link_mockup_desktop.png
user flow

1 | swipe

vd_screen1.png

3 | choose

vd_screen3.png

2 | match

vd_screen2.png

4 | plan

vd_screen4.png
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